L&D Business Builders
MacLellan Learning Solutions presents
L&D Business Builders
You know learning. Now master the business of learning.
A flexible membership for L&D professionals who want to build, launch, grow, or reinvent your own L&D business.
$39 CAD / month: start now, cancel anytime.
Design, grow and love your L&D business
What’s included at $39 a month? Besides a no-brainer, hell-yes?
Start off on the right foot with a 1:1 call with Heather about your business, your goals, and how to make the most of your time in L&D Business Builders.
Industry-specific business lessons to help you grow your L&D business one area at a time without overwhelm.
Bring your questions and leave with action items to keep you moving. Come every week or when you need a boost or advice or community.
Templates, systems, processes, guides, worksheets, calculators, checklists, and more to help you design, plan and implement action.
What are you working on right now?
Whether you’re just starting to think about opening your own shop or you’ve been at this a while, building an L&D business can be equal parts exciting and overwhelming. Wouldn’t it be nice to leave the overwhelm behind and know what you should be working on and when? L&D Business Builders has something for everyone, at every stage of business development. Want ongoing access to learning, support, community and action steps that you need, when you need them? I’ve got you. Everyone’s journey will look a little different, but that’s the point. We’re not all building the same L&D business.
“I want an L&D business, but don’t know where to start.”
You’re in the right place. Many L&D pros struggle to make the leap from employee to entrepreneur. Defining your business goals and identifying the first move during your kick-off call will get you thinking about the priorities of your L&D business. Want to talk it through in detail? Come to office hours.
“I already have an L&D business, but I want to build a new offer for my clients.”
Grab the the “Offer Design Canvas” in the toolkit and run your existing offers through it to see where opportunities exist that you might have missed. Then, attend a weekly office hours session and talk it through with your coach to see how a new offer could work for you.
“I want to find a new client base to serve. My business is stalling out.”
We’ve all been there: clients dry up and markets change. Attend a live business class on marketing or networking, complete the “Ideal Client Worksheet”, and take your questions to office hours to see how others are growing their business.
“I have a lot of ideas to grow my L&D business, but don’t know which one to choose.”
A great problem to have, especially when you have tools and resources to help! Grab the “IP Inventory Worksheets” in the toolkit and attend an office hours session to get coached on which ideas make the most sense for you right now and later.
“I need to raise my prices, but I don’t know what makes sense in the market right now.”
Trying to fit your years of experience into one price can be daunting. A few minutes with our “Pricing Calculator” can help you see the real value in your L&D work. Learn from others in office hours, and attend a live class on pricing to really dig into what’s possible.
“I just started by L&D business, but haven’t found my first client yet.”
Signing your first client is a real milestone to work toward. Attend a live monthly workshop on building your client base, complete the “Ideal Client Worksheet” and make a plan to increase your networking opportunities in weekly office hours with your coach.
Who should join L&D Business Builders?
Whether you’re thinking about starting a business that delivers training or you want to expand your existing L&D business, offer consulting or land big contracts, this is the place for you. You know learning. Now master the business of learning.
Master the business of learning with an interdisciplinary approach
People, processes, programs and platforms: Every decision you make impacts another area of your business. From talking to people, to building processes, to developing programs to leveraging platforms: your L&D business can work like clockwork with the right systems and support.
A closer look at L&D Business Builders
Business building and success in entrepreneurship is not linear. You don’t need a prescription for success. You need a system to apply when making decisions. Enter L&D Business Builders: A complete membership ecosystem to support your L&D business growth. It’s like a gym membership for your business. Take advantage of live classes, weekly coaching, business tools and community to get what you need when you need it. Here’s a closer look at what’s included in the membership.
Live Monthly Classes
Grow your business skills over time with live L&D business classes. Access these 90-minute classes that focus on one area of your business building strategies, techniques, systems, processes, frameworks, problems, ideas, and opportunities as part of your membership. You can attend any or all of the classes, watch the replay in the Business Builders Portal, and get new resources, tools, insights and advice. Here’s the calendar for the rest of 2026.
Monday, October 19, 2026
6:00 – 7:30 pm AST
Class topic: Pricing
Find your bottom line once and for all. Discover what kind of work you want to do and become laughably confident in the way you price your L&D work. No more second-guessing your worth.
Monday, November 16, 2026
6:00 – 7:30 pm AST
Class Topic: Marketing
Stop spinning your wheels on social media and create a marketing plan that you can stick to. Lather, rinse, repeat is the ticket to being seen and taking the pressure off so you can focus on your clients.
Monday, December 14, 2026
6:00 – 7:30 pm AST
Class Topic: Planning Your Year
Don’t go into 2027 without a plan for your L&D business. Head into 2027 with a solid plan to launch one new offer, find one new large client, or shift gears and shake things up the way you want.
Office Hours & Group Coaching
Get weekly insight, advice, coaching, answers, support, and action steps from an L&D expert who has been there and done that. Bring your questions and leave with answers. In these 90-minute sessions, you can participate in coaching, watch others get coached in the community, learn from their experience, or participate as much as you like. It’s all available to you when you need it.
Drop in as needed or plan to attend every week for consistency and connection
Office Hours: Tuesdays from
6:00 – 7:30 pm AST
Ask a question or learn from the community to think about things in new ways
Come as you are and take what you need when you need it.
Dig in to your ideas and let go of the doubt, fear and second-guessing to find ways forward
Make decisions with support and see just how far you can go.
Business Building Tools
A complementary toolkit designed for L&D pros who want to start, run, and grow an L&D business in this economy. Whether you’re attending live classes, getting coached, or just trying to figure out something on your own, these tools can help you get to the next step. Designed with action in mind, you’ll find yourself coming back to these tools again and again.
IP Inventory
See the full picture of your experience, education, projects, work capacities, and potential offers all in one place.
Pricing Calculator
Never doubt your pricing methods again with value-added, systems-focused pricing.
Ideal Client Worksheet
Serve one type of client or many types of clients. The choice is yours. Find out what works best for you.
Offer Design Canvas
Turn your ideas into a sellable offer you can use to grow your L&D business. Use it again and again to build new offers.
Signature Framework
Turn your intellectual property and expertise into a framework that supports all your projects and client work.
Proposal Template
Leverage your work with repeatable processes so you spend less time pitching and more time working.
Scope of Work Template
Map out the beginning, middle and end of a client project and create realistic timelines to compete, price and succeed.
Onboarding Checklist
Never miss a beat when onboarding a new client with a customizable checklist for your L&D business systems.
Business Planning Sheet
Quarterly planning sheets to help you set goals, take action, measure progress and move forward with confidence.
L&D Business Builders
$39 CAD / month
Power your L&D business in new ways with MacLellan Learning Solutions. Whether you’re just starting out or are looking to make a major leap in your L&D business, we can help.
Meet your instructor & coach
Heather MacLellan, M.Ad.Ed., B.A.C.S., C.C.P
Hi, I’m Heather, owner of MacLellan Learning Solutions and for over 25 years, I’ve been helping organizations, non-profits and entrepreneurs build effective, outcome-driven training that actually works. I’ve built and rebuilt my company more times than I can count, always improving and expanding the reach, impact and profitability of my L&D expertise. If you know learning and want to master the business of learning, I can help. I’m excited to get to know you and your business and help you achieve what’s next!
